نویسندگان
1 استادیار گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 نویسنده مسئول: مربی گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد بناب، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This research is intended to identify the prequels made in improving the management of the experience of foreign Muslim clients in hospitals, focusing on the Islamic approach in hospitals, and the mediating roles of the attitude of foreign medical tourists. Research data is gathered from 237 tourists having received medical services from the hospitals in the northwest of Iran. The data are analyzed in the form of modeling of structural equations using LISREL software. The results indicated that the treatment experiences of foreign Muslim medical tourists are influenced by Islamic behavior of physicians and hospitals. Yet, the Islamic behavior of nurses did not show significant effects on them. The study also showed that the attitudes of foreign tourists towards the conduct of the Islamic physicians and hospitals play the role of mediators in the experience of patient tourists. The results of the study provide an accurate understanding of Islamic-based clinical conduct. More precisely, the results can be helpful for Iranian hospitals in providing eligible care services based on Islamic rules to the requirements of Muslim medical tourists. Consequently, improving customer experience management help attract more Muslim medical tourists.
کلیدواژهها [English]
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