نویسندگان
1 دانشجوی دکتری مدیریت بازاریابی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
2 نویسنده مسئول: استادیار گروه مدیریت بازاریابی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
3 استاد مدیریت بازاریابی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
4 دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Profligacy, luxuriousness and consequently, the tendency to use luxury cars have always been warned by benevolent religious leaders and the Islamic rulers. This research is aimed at discovering the reasons of tendency towards these luxury cars in terms of social and economic dimensions. For this purpose, a combination of two methods is employed. In the first section, using the qualitative grounded theory, socio-economic dimensions of the issue were identified. In the second part, using the designed model, a questionnaire was designed and distributed, then was responded by 320 people. The reliability of the questionnaire was confirmed by Cronbach's alpha coefficient, and was tested through affirmative factor analysis method. The results of the research indicated that three economic factors, including the importance of price, easy sale in the market, and the tendency to maintain real value of the asset are involved. Five social factors including the tendency to show off, achieving a certain social class, reference groups, prestige and change in the behavior of others were also discovered., Taking a critical-religious approach, this research proposed several ways to reduce this social and economic challenge.
کلیدواژه‌ها [English]
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