Investigating the Effective Behavioral Factors on Forgiveness through New Technology (Internet) in Iran Case Study of Saman Bank Customers and Bank of Isfahan City

Document Type : Original Article


1 University of Business Management, Faculty of Economics and Administration, Lorestan University

2 Assistant Professor, Department of Business Management, Faculty of Economics and Administrative Sciences, Lorestan University

3 PhD Student of Management, Organizational Behavior Tendency, Faculty of Economics and Administrative Sciences, Lorestan University


With the advent of cyberspace and Internet technology today, much of human affairs is done this way, and even some of the charity work is done through cyberspace. The purpose of this study was to investigate the behavioral factors influencing forgiveness and charity through internet in Iran. Samples are Saman Bank and Bank of Isfahan Province, which were selected through simple cluster sampling. The measurement tool was a standard questionnaire that was used for each part of previous research. Reliability of the constructs was higher than 85% to evaluate reliability. Cronbach's alpha was 88% and convergent validity was used for its validity, with AVE variables above 77%. The findings of the study indicate the direct impact of influencing factors such as: adaptation, relative advantage and facilities, on Internet forgiveness, and social and complexity factors have an adverse effect on Internet forgiveness. In addition, the effect of Internet forgiveness on religious satisfaction is direct and positive, with the highest effect being 62% beta.


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