Social and Economic Dimensions of Using Luxury Cars through a Combined Research Approach

Authors

1 PhD candidate of marketing management, Isfahan University

2 Corresponding author: assistant professor of marketing management, Isfahan University

3 Full professor of marketing management, Isfahan University

4 Associate professor at Isfahan University

Abstract

Profligacy, luxuriousness and consequently, the tendency to use luxury cars have always been warned by benevolent religious leaders and the Islamic rulers. This research is aimed at discovering the reasons of tendency towards these luxury cars in terms of social and economic dimensions. For this purpose, a combination of two methods is employed. In the first section, using the qualitative grounded theory, socio-economic dimensions of the issue were identified. In the second part, using the designed model, a questionnaire was designed and distributed, then was responded by 320 people. The reliability of the questionnaire was confirmed by Cronbach's alpha coefficient, and was tested through affirmative factor analysis method. The results of the research indicated that three economic factors, including the importance of price, easy sale in the market, and the tendency to maintain real value of the asset are involved. Five social factors including the tendency to show off, achieving a certain social class, reference groups, prestige and change in the behavior of others were also discovered., Taking a critical-religious approach, this research proposed several ways to reduce this social and economic challenge.

Keywords

References

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Scientific Journal of Islamic Management
Volume 26, Issue 1 - Serial Number 1
January 2017
Pages 207-230

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History

  • Receive Date: 06 March 2018
  • Revise Date: 22 July 2019
  • Accept Date: 19 September 2018

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