Martyre Sayyed Morteza Avini’s Leadership Model for Media Activities


1 Instructor at Mazandaran University

2 Associate professor at Imam Sadegh University

3 Master’s degree of Media Management, University of Seda va Sima


A model of leadership presented by Martyr Sayyed Morteza Avini is a novel experience in the field of media organizations after the Islamic Revolution. Identifying this model can be a stepping stone for local leadership model for media organizations. This study is intended to identify martyr Avini’s Leadership Model. Grounded theory has been selected as the method for research because of its compatibility with the subject and the current trend. Open and deep interviews and documentary methods have been used to collect data. The research population includes all the works by Martyr Avini, writings and interviews that provide information about his model of leadership, as well as his colleagues and companions. The samples of this study are selected according to theoretical sampling method. The interviews and documents are analyzed through grounded theory method and the collected data are analyzed by qualitative coding getting help from constant comparison in three stages of open, axial and selective coding. Totally, 197 concepts were identified by this analysis. These concepts were categorized in an abstract process including 66 subcategories, 12 categories, and three main aspects. Eventually, Avini's leadership model was designed as a conceptual model. The main aspects of this model includes ‘religious ideas and practice’, ‘organizational ideas and practice’, and ‘Vilayah’.


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