Corresponding author, assistant professor at Imam Hussein Comprehensive University
PhD candidate at Business administration, Payam Noor University
So far, studies in the field of performance evaluation and management of the cultural bodies have been devoted to the evaluation of the employees and performance management according to the common existing models. Meeting the demands and expectations of the religious leaders, especially those of the supreme leader, has not been under consideration. This research is intended to identify indicators and standards for performance evaluation of the cultural bodies. Hence, all the speeches of the supreme leader, from 1989 to 2014, were reviewed to derive issues relating to policymaking, administration, and supervision. The issues were classified into eight organizer themes and 130 main themes. The research followed thematic analysis method. The organizer themes included directing the society towards Islamic culture and revolutionary values, stabilizing people’s belief in the efficiency of the Islamic system, interaction in popular culture, fighting against aggressive culture, effectiveness of the cultural management in the country, applying art for cultural excellence, national- Iranian identity, self-reliance, and knowledge production. As the missions and duties of the cultural bodies are different, the researchers have tried to identify general, strategic, and essential indicators through which their performance can be evaluated.