Authors
1
Professor at Allameh Tabatabaei University
2
PhD candidate at business management, Allameh Tabatabaei University
3
Master’s degree student of entrepreneurship, The University of Tehran
Abstract
Consumer’s behavior, as an important aspect of lifestyle, explains the details and general ways of allocating incomes, using resources, eating and clothing, as well as numerous other issues. Closer look at consumers’ behavior indicate how their behavior is based on their insights and intentions. Investigating the splendid book of Nahjolbalaghah, this research is intended to propose a model for insights, intentions, and deeds concerning consumers’ behavior. This is an explorative research following theme analysis. Additionally, it is a process of analyzing diverse and dispersed contextual data to change it to rich, detailed, andintegrated data.The results indicated that about 820 codes and statements inNahjolbalaghahare relevant to this subject. They embrace three broad themes including insight, intention, and deeds, as well as 21 organizing themes. Insight consists of theology, cosmology, anthropology, study of religion, and knowing Satan. Intentionincludes orientation toward God, Hereafter, life, humanity, justice, religious legitimacy (Halal), paying attention to other creatures, quality, and pattern. The theme of deeds contain logical and proper consumption, no waste of the blessings, spending on others,considering priorities in consumption, appropriate consumption with regard toconditions of the time and society, consuming religiously legitimate things, and consuming things with regard to their source
Keywords
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