Deliberating Range of Fulfilment of CRM Dimensions Based on Hazrat Ali’s (A.S.) Managerial Thoughts

Authors

M.A. in public administration, Islamic Free University, Dehaghan Unit

Abstract

The research has deliberated the dimensions of customer relationship management (CRM) based on hazrat Ali’s (A.S.) managerial thoughts in the letter 53 of Nahjul Balagha and the range of their fulfilment in the public departments of Shahreza city. Then, it has presented a five-dimension pattern including justice, tracking, moderating, patience, and good moral. The method of deliberating data is library and documentary. Its main source is the Nahjul Balagha which has deliberated the dimensions descriptively and analytically.

Keywords